promote your business

Working with a company that recognizes the value of reputation management can be vital. Do your research, and make sure the agency you select is familiar with the distinction between reputation management and content creation. While many companies claim they do both, these aspects require different expertise. If you’re brand new to QuickBooks, the learning curve can be overwhelming. Enhance your social media strategy with these valuable tools.


However, in recent years, sg&a definition has emerged as an increasingly popular way for professionals to connect and share information. Feedspot has a team of over 50 experts whose goal is to discover and rank blogs, podcasts and youtube channels in several niche categories. Publishers submit their blogs or podcasts on Feedspot using the form at the top of this page. Our expert editorial team reviews and adds them to a relevant category list.

Financial planning & analysis

In our case at Hubdoc, we experimented with writing blog posts and also did several webinars. Through this, we realized our love of webinars because it allows us to dive more deeply into a topic. Then from there, we can repurpose that content, not only into high-quality blog posts, but various forms of content on multiple platforms. By identifying where your audience seeks out important industry information (e.g. trade magazines, LinkedIn groups or their Twitter feed), trends can be spotted within those content destinations.


List posts are another popular type of blog post that offer readers a quick and easy way to consume information. These bookkeeping posts typically feature a numbered list of tips, resources, or insights that are relevant to your audience. 60 post ideas for social media for bookkeepers to help you create consistent content and boost your engagement online. Includes educational and engaging ideas to showcase your expertise and create valuable content for your business. Content marketing works it’s magic when your social media posts include news and data about topics that are relevant to your target audience.

Community and Volunteer Events

Invite your community to celebrate your milestones with you. Not only will they feel valued, but you can increase brand awareness and maybe even get some new brand advocates on your side. An Advent-themed Facebook campaign like the one above by us at Depositphotos is a great way to engage with your customers, encourage more sales, and attract new followers. In the example below, Lenovo shares a picture and challenges its followers to find all seven mini-laptops hidden in it. Offer incentives for clients to refer your firm to prospective clients. Update your clients on holiday office hours or other events that change office hours.

In addition, social media can be a great way to stay up-to-date on industry news and trends. By following the right accounts and using hashtags, you can quickly and easily find the latest information on the accounting world. By staying active on social media, you can position yourself as a thought leader in the accounting industry. This will help them attract new clients and build trust with existing clients.

A Verifiable Mess: Twitter Users Create Havoc by Impersonating … – The New York Times

A Verifiable Mess: Twitter Users Create Havoc by Impersonating ….

Posted: Mon, 14 Nov 2022 08:00:00 GMT [source]

For example, the school librarian noted the book fair generated $256.10 in checks and $1,861.45 in cash on October 3, 2019. The checks were deposited on October 30, 2019; however, investigators found no evidence the $1,861.45 in cash was either deposited or accounted for in the school’s records. She’s felt pressure to be perfect when comparing herself with others online. But she also follows social media influencers who talk about their own mental health challenges and who make it seem “OK for me to feel sad and vulnerable,” she said. She has had depression and therapy, and said she has grown up in a community where mental health is still sometimes stigmatized.

Then, when you’ve taken time to analyse and reflect, you’ll get serious brownie points for spotting something in the small print that’s especially relevant to your clients. Keep an eye on the news or on the books and articles you’re reading with a view to finding something pithy to share. The old joke about social media is that it’s all selfies, cat videos and pictures of people’s lunch. In almost every social media platform, you can “tag” a person’s name so they’ll see your post. This is typically done if you are replying to them or posting something about them. I love that the team don’t stop providing support, and that you can opt in to various relevant sessions and products along the way.

Social Media Post Ideas for Accountants & Bookkeepers​

They let people get an inside look into your business and they pull back the curtain, humanizing your brand and making your business feel more personable. Add BBC News and other sources to your bookmarks, and share regular news with your followers to keep them up to date. Accounting and bookkeeping may not be the most vibrant of industries, and your working day will likely consist of sitting in front of a computer working on clients’ tax returns. But once you’ve caught up on sleep and booked your next holiday, it’s also time to look ahead at the year to come, and what might lie in store for your practice. Don’t be shy to share, whether it’s a shot of your sandwich or a link to an interesting news story. You have the expertise in your field and know what you are talking about, so why not share this information.

Think about what your clients and prospective clients want to know. For example, you could write a blog post about the most common mistakes you see small business owners make or share a case study about a particularly challenging project you completed. By sharing your own personal experiences, you can help potential clients see the value in your services and understand the challenges that you have faced and overcome as a bookkeeper. Last but not least are Facebook post ideas about your company. In the world of social media marketing, you don’t want every post to directly promote your business, so keep a balance and be sure to add value through these posts as much as possible. Jasper uses the power of artificial intelligence to help you outline blog posts, create content, and come up with blog post ideas.

Step by Step guide on how to generate more online Leads for your Accounting Firm

You could share an article about changes to tax laws or new accounting software that could help clients save time and money. By keeping your followers informed about the latest developments in the industry, you can position yourself as an expert and help them stay up-to-date with the latest trends and regulations. There are a number of social media platforms that you can use as a bookkeeper to promote your business. The most popular platforms are Facebook, Twitter, LinkedIn, and Instagram. Each platform has its own unique features and audience, so it’s important to choose the right platform for your business.

Foreign Trade Zone Management Software that keeps supply chain data in one central location. Optimize operations, connect with external partners, create reports and keep inventory accurate. HighQ A business management tool for legal professionals that automates workflow. Simplify project management, increase profits, and improve client satisfaction. In the meantime, feel free to browse for more handy content and useful ideas.

Why are teen girls in crisis? It’s not just social media

Use personal stories to create a personal connection with your readers and showcase your personality. For example, you could share a video on how to set up a budget spreadsheet or write a blog post about the importance of keeping receipts for tax purposes. Thomson Reuters Checkpoint Marketing for Firms Social Media Briefs are easy-to-publish, succinct tips that nurture your clients and other social media followers with ideas they can implement right away. As part of our Social Media Solutions, these briefs provide valuable social media content for accountants, written by tax and accounting experts. Many brands and content creators alike use Facebook as a key social media marketing platform. For accounting firms, social media can be an invaluable tool for keeping up with the latest news and developments in the accounting industry.

Social media has undoubtedly become a major part of our lives, especially when building a brand. Unfortunately, it has the potential to damage your image if not used with caution. FreshBooks was made specifically for small businesses, contractors, and freelancers who need a simple accounting…

It is a great place to showcase your work and attract new business. Investigators found evidence of Foster’s misappropriation throughout her employment as the school’s bookkeeper beginning in 2017 until her resignation in August 2021. She also acknowledged to investigators that she took money for her personal use. COVID-19 lockdowns added another dimension, thrusting academic and social lives online, Talib said.

  • Our Mission is to provide a comprehensive remote bookkeeping and accounting service, that is convenient, secure, reliable, affordable.
  • For example, you could write a blog post about the most common mistakes you see small business owners make or share a case study about a particularly challenging project you completed.
  • By staying active on social media, you can position yourself as a thought leader in the accounting industry.
  • As remote working continues to become more commonplace for practices and clients alike, now is the perfect time to brush up on those digital communication skills.
  • Tammatha Denyes, our founder, dreamt of an accounting business that did more than just data entry.

You’d be surprised how many people, just from being featured on the list, will then go and tweet that out to their network, share it on Facebook or post it on LinkedIn. While deciding on the content format to focus on, consider which types of content you’re great at (or at least capable of!) creating. Whether it’s writing blog posts or eBooks, creating videos, target a style of content you’ll stick with.

Benoni woman branded ‘racist’ over tweet saying that black people … – IOL

Benoni woman branded ‘racist’ over tweet saying that black people ….

Posted: Fri, 25 Nov 2022 08:00:00 GMT [source]

I don’t know how I would have set up my business without their help. You can see our FaceBook for The Savvy Bookkeeperand see our posts, interaction with Bookkeepers, and so on. That gives you a practical example of what we are talking about regarding Social Media for Bookkeeping purposes.

  • Once this list is posted, we’d start emailing each retail store on the list, notifying them of the post and complimenting them on something they’ve helped create.
  • But the easiest and most likely way to use videos is to record it and post it.
  • Follow Bookkeeping Terms A to Z to get bookkeeping related posts.
  • Social media can be a great tool for promoting your bookkeeping business.
  • All you need is a nugget of information that people might not know and could find useful.

Grow your practice’s social media presence, build your reputation and engage with future clients through inspiring, educational and informative social media marketing. Hopefully, that gives you plenty of ideas on what to post on social media about your accounting and tax business. And if you decide you want to outsource it, check out our Social Media Packages for Accountants. Speaking of photos, accounting is harder than most businesses to acquire relevant or interesting photos. If you’re at a client’s site, take a photo of you and the owner with their business in the back, especially if it’s a restaurant, retail, or manufacturing.

Client testimonials provide social proof to attract prospective clients. Celebrate awards earned by your firm or staff members or congratulate staff members who’ve formally upleveled their accounting skills. Cherine is the owner of The Bookkeeping Company located in Cape Town. From small business to non-profits and everything in between. Miss Efficiency was founded by Sarah Stein who is dedicated to helping business owners get organised.

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